The Tulia Trust, under its Tulia Traditional Dances Festival brand, holds the annual traditional dances competition in Mbeya City, Tanzania. The first Festival was held on the 7th and 8th of October 2016 in Rungwe District. Tulia Traditional Dances Festival aims at promoting the rich traditions and culture of more than 120 ethnic communities in Tanzania through dances, primarily.

The Festival fights poverty in the communities through the creation of employment to the dance groups. Furthermore, their participation in the competition in turn increases their visibility and assists them to access more opportunities to perform including at district, regional, and national level functions and events. The 2017 winners were invited by the Chinese Embassy in the United Republic of Tanzania to perform in both the China-Tanzania Partnership and the Chinese New Year celebrations in Tanzania.